Branding Mistakes In Logo Design: Guide For Creatives & Brand Managers Released
With its new guide, LO:LA aims to help businesses create eye-catching, memorable, and lasting logos that will help grow their brands and attract customers. The guide considers all stages of the logo creation process, from market research to design and dissemination.
More details can be found at https://www.thelolaagency.com/2023/03/20/biggest-mistakes-to-avoid-when-creating-a-logo-for-your-business
A recent study by Zippia found that 75% of consumers could recognize a brand by its logo alone, making the logo the most important identifier a brand has. When asked what makes logos memorable, respondents mentioned simple colors, distinct fonts, and easily identifiable symbols.
The first thing LO:LA recommends that businesses avoid is misunderstanding their target audience, saying that they need to know what their customers’ interests, wants, and needs are so that they can incorporate them into the logo and make it more emotionally resonant and engaging. To do this, it suggests conducting market research, analyzing competitors, and studying target demographics.
Moreover, it cautioned against designing logos that have chaotic and clashing design elements, which can include illegible fonts, inconsistently sized emblems, and jarring color combinations. When in doubt, LO:LA suggests businesses air on the side of concision, effectiveness, and simplicity, using the fewest elements possible but in compelling ways.
Lastly, LO:LA reminds businesses to be original and unique. By copying what other brands are doing they not only risk alienating their customer base but also open themselves up to fines and legal action that could seriously impede their growth.
“When creating a logo for your business, it is essential to think ahead,” said a spokesperson for the company. “A logo should capture the essence of what your business is today but still reflect where it can go in the future. Failing to consider the future can result in a logo that needs to be redesigned or updated more often than necessary.”
LO:LA is a creative marketing agency with roots in London and Los Angeles that has been providing professional branding, marketing, and advertising solutions to a variety of B2C and B2B clients since 2017.
Interested parties can find more information about its expertise and services at https://www.thelolaagency.com/
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