Positioning Strategies For Improving Poor Brand Perception, Guide Released

LO:LA’s new guide is intended to help brands struggling with their perception reposition themselves and improve their reputation. The guide suggests six simple steps they can take to restore their relationship with the public and increase brand loyalty.

More details can be found at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception

A recent study by Havas Group found that 77% of consumers buy from brands that share the same values as they do. Additionally, 85% of consumers are likely to stand by a brand they think is honest during a crisis. With these statistics underscoring the importance of being authentic and truthful even during dips in public perception, LO:LA is trying to help brands continue to present themselves in a positive light even when facing challenges with its new guide.

The first two steps that LO:LA recommends brands struggling with their perception take are to identify the cause of the negative perception and develop a positioning strategy. To identify what affect their brand’s authority, brands can conduct market research. Once the cause is determined, brands need to develop a plan for addressing the issue that aligns with their customer’s needs and preferences.

When creating a positioning strategy, brands need to concentrate on consistency, LO:LA says. This means ensuring that all messaging, visuals, and services are in sync across all platforms. Similarly, brands need to engage with their customers across all channels – according to marketing experts, this will help strengthen the connection between them and their customer, and thereby improves the perception of their brand.

Lastly, LO:LA recommends brands utilize their influencers and partnerships to good effect. This means using their platforms and their allegiance to their brand to reach new audiences and build credibility.

“Brand perception is essential to your business,” said a spokesperson for the agency. “The more positively consumers perceive your brand, the more loyal they are likely to be, and the easier it will be to charge a premium for your products and services. By tracking your brand’s perception you can also identify trends and adjust accordingly.”

About LO:LA

With roots in London and Los Angeles, LO:LA is a boutique marketing agency that has been providing professional branding and advertising solutions to clients from around the world since 2017. The team’s mission is to use nimble thinking and intelligent collaboration to cultivate harmony.

Interested parties can find more information at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception

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