Online Snack Product Sampling: Affordable CPG Food Demo Service Launched
The marketing company, co-founded by CPG veterans Matt Matros and Krik Angancian, recently launched a product sampling service that connects brands with customers with the highest purchase intent. Harnessing their individual experiences from their successful brand ventures LIMITLESS and Protes, respectively, Test Dryve’s founders offer a marketing strategy that goes beyond traditional affiliate marketing.
For more information, visit https://www.testdryve.co/
With the recently launched demo service, brands can give consumers a low-risk chance to try products, building their confidence in the brand. This aligns with an article published in Whole Foods Magazine about the impact that product sampling has in an oversaturated market. According to the report, because there are so many products to choose from, 80% of consumers want personalization from retailers, and 72% won’t purchase a new item until after they’ve sampled it or read a review about it.
With its network of reputable publishers, Test Dryve’s strategic approach has succeeded in the traditional and digital marketplace, that global gaming applications like NBA2K and influential parenting blogs like “On My Kid’s Plate,” work exclusively with the marketing company. These partnerships give brands a highly targeted audience, ensuring maximum reach and effective use of their marketing budget.
Serving a wide range of Consumer Packaged Goods (CPG) categories, including food, beverage, beauty, home, personal care, and pet products, Test Dryve has proven to be an effective marketing partner for over 100 brands. Brands like TRU Energy, Magic Mind, eBoost, Huron, Strips, and Wicked Cuts have found success through Test Dryve’s unique approach, particularly with trial packs sold for under $10 with free shipping, and sample-to-rebill offers for potential recurring customers.
Test Dryve’s pay-for-performance model puts brands firmly in control of their marketing spend. Brands decide their sales targets, set their budget limits, and only pay for actual converted orders, ensuring that every dollar spent translates to a new customer.
Integrating seamlessly with all major e-commerce platforms, including Shopify and Shopify+, Test Dryve ensures the privacy and security of its partners, by eliminating the need for admin access or their login details. Orders are tracked using secure deep links, recording them directly onto the e-commerce platform of choice.
For more information about Test Dryve’s marketing approach and to join their successful roster of brands, visit https://www.testdryve.co/
Test Dryve
51 Jay St
United States
COMTEX_436658350/2764/2023-07-10T13:16:48