Emotional Engagement Marketing Strategies For SMBs & Startup Brands Announced
The latest release underscores the importance of a strong connection to customers – noting that emotional connection provides a higher lifetime value – and offers guidance on how to build this through strategic marketing.
More information about brand development and audience connection can be found at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/
LO:LA references a recent study by Gallup to highlight the importance of customer engagement. Customers who are engaged, more deeply connected, or trust a brand are 23% more likely to make a purchase.
Customers who do not feel invested in a brand are unlikely to be repeat purchasers or enthusiastic advocates, explains the agency. Without that loyalty, businesses struggle to retain customers and grow over time. The new guide gives solutions to help companies turn casual shoppers into devoted brand champions.
Listening to customers and focusing on their needs and preferences should be a priority, the agency argues. Business owners can gain insights through surveys, social media, and other channels – allowing them to create a solid customer experience and build authentic connections, which requires understanding motivations and values.
Equally important is developing a strong brand identity that allows customers to connect with a company’s personality and story. Conveying a clear sense of purpose helps forge an emotional bond that goes beyond transactions. Customers want to engage with brands that share their values and contribute to causes they care about.
Social media presents additional opportunities to foster customer relationships, though engagement must be consistent and genuine. Participating in local community service events also helps build goodwill and emotional investment – and customer empowerment should be the focus when connecting with prospects.
By implementing the strategies outlined in the guide, brands can cultivate emotionally engaged audiences. This pays dividends in the form of increased customer lifetime value, positive word-of-mouth, and loyalty that drives conversion.
A spokesperson for the agency states: “Overall, emotionally engaged customers have a stronger connection and affinity with the brand than non-engaged customers, leading to increased loyalty, advocacy, and revenue for the brand. Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”
Interested parties can learn more at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/
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